Story Environment

Understanding whether an issue is relatively known or unknown and whether there is strong and organised opposition or minimal resistance could inform how you approach your film.

Many documentaries will simultaneously reveal, spotlight, investigate, and tell a new story to different audiences, but one of the four will likely dominate.

Use this framework as an exercise to start thinking about what your film and its campaign can do to be most effective as a vehicle for social change.

Acknowledging the levels and modes of organised opposition around this issue will provide a reality check as to what social change is possible — and at what speed.

IFG_StoryQuadrant

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