The challenge for filmmakers

The ever increasing contribution of film to making positive change in society is exciting. But we shouldn't pretend it's uncomplicated. Any impact film project must constantly tread the line between three competing imperatives of art, impact and money in order to achieve success and be sustainable for filmmakers.

'This passion has all the ingredients of activism, but is charged with the wild creations of art. Artivism — where edges are pushed, imagination is freed, and a new language emerges altogether'

Eve Ensler, Playwright

'Like all art, nonfiction film should invite, seduce, or force us to confront the most painful, mysterious or frightening aspects of what we are. This makes activism possible, but it is not the same as either activist journalism or activism itself'

Joshua Oppenheimer, Filmmaker, The Act of Killing


How to create a great film whilst recognising that artists must support themselves financially in order to exist and balancing this against impact ambitions


How to deliver ambitious impact whilst creating a great film and a project that is financially viable


How to balance the commercial imperatives of keeping the project in the black whilst maximising social impact and making a great film

Holding the tensions

There is no point attempting to resolve these tensions simply by dispelling one or other of the three elements involved.

The best results and happiest lives are achieved by figuring out where the best balance lies for each team on each project.

Pussy Riot filmmakers at Sundance

The director is the creative leader without whom there would be no film to work with but film teams also contain producers, financiers and impact professionals. They may all have different visions and priorities. It's going to be key to get everyone on the same page with a shared vision.

Made byDoc Society Made possible by: Ford Foundation - Just Film Bertha Foundation Sundance Institute Knight Foundation