Why vision & strategy matter
'Vision without action is only dreaming, action without vision is only passing time, vision with action can change the world'
In taking on any great challenge, defining the vision is the critical first step. It's always there as your team’s lighthouse to guide the way. It rarely changes, because it’s the ultimate destination.
The Planning chapter will guide you through defining your vision and strategy, mapping an issue, identifying the type(s) of change you want to pursue, and drafting your plan with the help of our Strategic Plan worksheet.
To get the most out of this section, we suggest you explore the following four case studies from the Library.
Bag It
inspired the plastic-free movement across America, community by community.
The Act of Killing
made the Indonesian genocide of the 1960s impossible to ignore.
The End of the Line
put the decline of fish stocks on the global agenda for business, politics and the man on the street.
The Age of Stupid
triggered mass environmental behaviour change in the UK and beyond.
